COMPREHENSIVE RESUME
SUMMARY
Experienced professional with 20+ years in branding, design, development, content creation, advertising, website management, and project coordination. Proven success collaborating with nonprofits, government agencies, Fortune 500 companies, charities, and academic institutions to deliver impactful marketing solutions.
Currently transitioning my career in tech to the legal field. Extensive experience creating and managing contracts, clients, vendors, and subcontractors. Fully versed in all aspects of business administration. Enjoys solving complicated situations with elegant and easy to understand solutions, for the client and the team.
EDUCATION
- Bachelor, Public Administration (BPA), Summa Cum Laude – May 2018
- Legal Secretary Certificate – August 2024
- JDNext Certificate – January 2025
- Accredited Legal Professional (ALP) – March 2025
- Texas Certified Public Manager® (CPM) – December 2025
SKILLS
Showcased skills demonstrate a versatile skill set adaptable to any career field.
- Legal Support and Training
- Business Startup Consultating
- Contract Creation and Management
- Strong Client Advocate
- Proven Sales Track Record
- Project Management and Coordination
- Customer Relationship Management
- Extensive Experience Using Software
- Branding and Design
- Digital Content Creation
- Advertising and Marketing
- Social Media Strategy
- Online Course Development
- Healthcare Coordination
- Disability Benefits Management
- Team Development and Leadership
PROFESSIONAL HISTORY
Operations and Marketing Manager
ConsultCyndi, Part-Time, Remote | December 2021 – December 2024
- Led the development and growth of a fully remote digital startup, managing business formation (LLC/S-Corp filings), contracts, and operational processes.
- Implemented systems to strengthen customer relationships, resulting in high retention and strong referrals.
- Oversaw cross-functional teams and streamlined operations using agile methods.
- Directed marketing strategies across blogs, newsletters, social media, and podcast appearances, enhancing brand visibility and campaign performance.
- Increased social media following by 80% through targeted campaigns, driving website traffic and boosting sales conversions.
- Launched and grew ConsultCyndi’s CALM Training Online Certification course to a stable $6,000+ monthly revenue stream during 2024 with a projected gross revenue of $144,000 for 2025.
- During this long-term contract, my disabled adult niece moved in with me, and I became her full-time caregiver (see below). Despite this responsibility, I successfully managed all of her needs while fulfilling my role in this position.
I requested not to have my three-year contract renewed in December as I decided to transition into the legal field. I also helped the owner find a great replacement to ensure the business continued to succeed.
Personal Healthcare Coordinator & Disability Benefit Manager
Private Client, Full-Time | June 2022 – August 2024
Designated Representative, CLASS Medicaid Waiver Program
- Assisting client with navigating the application and benefits process for disability-related services.
- Coordinating and managing staff and service providers for personal care attendants to include the hiring and onboarding process, annual written reviews, ongoing training related to client’s specific care needs, and terminating employees when needed through a documented process.
- Coordinating and managing therapeutic benefits for client to include equine, art, music, speech, recreational rehabilitation, and dental benefits.
- Maintaining required documentation and ensuring compliance with Medicaid regulations and client eligibility criteria.
- Optimized utilization of the associated $225,000 annual benefit contract.
Representative Payee Coordinator, Social Security Programs (SSI and SSDI)
- Successfully navigated the appeals process to reinstate SSI benefits for a client, rectifying issues caused by a previous Representative Payee who allowed benefits to lapse.
- Managed Social Security benefits as a Representative Payee, ensuring proper allocation of funds for client needs, including housing, healthcare, and living expenses.
- Provided guidance on budgeting and financial responsibilities while maintaining detailed records of expenditures.
- Assisted with annual reviews and audits by providing required documentation to SSA.
- Coordinated with clients, family members, and professionals to ensure financial stability and timely reporting to SSA on changes in circumstances.
Personal Healthcare Coordinator
- Provided comprehensive administrative support for a disabled client, managing all aspects of healthcare coordination, including scheduling doctor appointments, finding specialists, and obtaining medical reports.
- Facilitated communication across multiple healthcare specialties to ensure coordinated care.
- Assisted with transportation to medical appointments and managed prescriptions and durable medical goods.
- Maintained organized records of medical history, appointments, and prescriptions to ensure efficient and timely healthcare management.
In August 2024, my client relocated to Austin, and I transitioned out of the role of Personal Healthcare Coordinator. However, I will continue as her Representative Payee for Social Security and her Designated Representative for the Medicaid Waiver program to ensure uninterrupted benefits.
Project Manager
Freelance, Remote | January 2020 – November 2021
- Accepted temporary, remote freelance contracts to provide operational development, project management, and content marketing support to established businesses.
- Worked across diverse industries, including assisted living centers, writers, bloggers, speakers, software developers, digital marketers, nonprofits, and more.
- Established online learning systems, websites, blogs, and social media accounts while managing project workloads.
- Oversaw full-scale technical project management for 20+ clients at a seven-figure niche marketing agency.
- Managed all aspects of freelance operations, including client acquisition, bookkeeping, taxes, accounting, contract creation and negotiation, time management, and marketing.
A pleasant change to doing instead of just delegating but ceased freelancing to take a long-term contract with ConsultCyndi.
Co-Founder, Project and Account Manager
CodeBrain Media, Remote | August 2014 – January 2020
- Provided enterprise-level clients with high-precision websites focused on content architecture, brand identity, user experience, technical SEO, and seamless performance for all users and stakeholders.
- Managed all aspects of technical project delivery, including collaboration with subcontractors, clients, and stakeholders, as well as overseeing contract creation, negotiation, and comprehensive business operations.
- Administrative responsibilities included invoicing, collections, payroll, and detailed record-keeping.
- Achieved $165,000 annually in recurring maintenance agreements and averaged $220,000 per year in client contracts for product, website, and software development.
- Attended WordPress industry tech conferences (WordCamps) as both speaker and attendee.
- Sponsored other Women in WordPress to attend and speak at WordCamps to promote their own businesses.
CodeBrain Media transitioned to a part-time solo operation in January 2020, allowing me to prioritize family commitments. My business partner continues to manage several client accounts established during our partnership.
Product Marketing Manager
ServerPress, Remote | January 2015 – February 2016
- During my tenure, the company saw a ~150% increase in revenue.
- Key initiatives included launching a new website, rebranding, implementing targeted marketing strategies, and expanding community outreach.
- I spearheaded aggressive social media campaigns using Twitter and Google Analytics, conducted A/B testing, and executed email drip campaigns, among other marketing strategies, to drive growth.
- Simultaneously, I managed internal product development, customer support, and administrative duties for the team.
- Attended WordPress industry tech conferences (WordCamps) as both speaker and booth vendor/sponsor team member.
This part-time role was held concurrently with my work at CodeBrain Media and concluded when CodeBrain required my full-time focus.
Technical Project Manager
WebDevStudios, Remote | February 2014 – August 2014
- Managed technical projects for enterprise-level websites and web applications within a fully distributed WordPress development agency.
- Led all internal and external communications related to discovery, scope, and resource delegation and management across teams for the development, testing, deployment, and long-term maintenance of client websites and software.
- Focused on key areas
- Site maps and user flows
- Site and content architecture
- User experience
- Accessibility compliance
- Pixel-perfect QA processes
- Oversaw a team of 14 internal employees and managed 20 client accounts.
- Attended WordPress industry tech conferences (WordCamps) as attendee and non-sponsored company representative.
I transitioned from this position to establish CodeBrain Media, seeking greater work-life balance for myself and my family while completing my undergraduate degree.
Executive Assistant Project Manager
BrainStorm Media, Remote | June 2013 – January 2014
- Executive Assistant to agency owner, helping with administrative tasks such as inbox management, calendaring, inbound lead follow up, contract creation for new clients, etc.
- Assisted in managing projects within a fully distributed agency specializing in enterprise-level websites, web applications, and premium WordPress themes and plugins.
- Facilitated communication between clients and developers to ensure alignment with client goals and organizational objectives.
- Partnered with the Creative Director to support client brand development and with the Technology Director to advance site and product development.
- Oversaw quality assurance for all websites and applications, ensuring excellence both pre- and post-launch.
- Implemented GIT branched development workflows and employed a hybrid SCRUM methodology for project management.
- Directed comprehensive unit testing and QA processes at all stages of development.
- Strengthened the agency’s industry presence through:
- Community engagement initiatives
- Strategic content planning and management
- Social media oversight
- Representing the company at WordCamps as a speaker and attendee
- Contributing guest articles to the broader tech community.
This company was acquired by 10up, LLC in December 2013, resulting in the elimination of my position in January 2014.
Digital Marketing Specialist
Freelance, Remote | January 1999 – May 2013
- Designed, developed, and maintained websites, social media accounts, and content marketing strategies for small business clients through one-on-one collaboration.
- Created wireframes, developed site maps, and architected content to deliver customized websites that met client needs and improved user experiences.
- Built static HTML websites on self-managed servers using the .NET Framework with tools such as Dreamweaver, Blogger.com, and Google Sites.
- Transitioned to the WordPress ecosystem, utilizing themes and plugins to develop dynamic, user-friendly websites.
- Managed domain registrations and configured domain-based email systems for small business clients.
- Provided strategic content marketing support, including blogging, email newsletter campaigns, and social media outreach, to enhance client visibility and engagement.
I leveraged freelance work to build in-depth expertise in my field while raising and homeschooling four children, all while steadily pursuing my undergraduate degree as time permitted.
WordCamp and tech conference Speaking Engagements
Click on the title to view details and related links.
> WordCamp Dallas/Ft Worth, 2019
- Event URL: WordCamp Dallas/Ft Worth, TX | December 2019
- Attendee Info: Sarah @ WCDFW19
- Representing: CodeBrainMedia
> WordCamp US, 2015
- Event URL: WordCamp US, Philadelphia, PA | December 2015
- Schedule: One of three opening speakers at the very first WordCamp US – attendee count: 2000+!
- Speaker Bio: Sarah @ WCUSA15
- Session Info: Beyond Gantt Charts and Dependencies: The Emerging WordPress Project Manager
- Recording: Sarah Pressler: Beyond Gantt Charts and Dependencies – The Emerging WordPress Project Manager
- Representing ServerPress & CodeBrain Media
> WordCamp Miami, 2016
- Event URL: WordCamp Miami, FL | February 2016
- Speaker Announcement: Second Round of Speakers Announced
- Attendee Info: https://miami.wordcamp.org/2016/attendees/
- Speaker Bio: https://miami.wordcamp.org/2016/speakers/
- Blog Post: Why I Skipped WordCamp Miami
> LittleRock Tech Fest, 2015
- About the Event: 5 Things to Know About Little Rock Tech Fest 2015
- LinkedIn Profile: LittleRock Tech Fest
- Speaker Announcement: Sarah @ LRTF15
- Topic: This Remote Life: Career Growth in the 21st Century
- Recording Not Available
- Representing CodeBrain Media
- After Event Writeup: TechFest Packs Statehouse Convention Center, 2016 Event Confirmed
> WordCamp Portland, 2015
- Event URL: WordCamp Portland, OR | October 2015
- Speaker Bio: Sarah @ WCPDX15
- Session Info: Grow Your Career with WordPress
- Recording: Sarah Pressler: Grow Your Career With WordPress
- Representing ServerPress & CodeBrain Media
> WordCamp Seattle, 2015
- Event URL: WordCamp Seattle, WA | October 2015
- Attendee Info: Sarah @ WCSEA15
> WordCamp Los Angeles, 2015
- Event URL: WordCamp Los Angeles, CA | September 2015
- Speaker Bio: Sarah @ WCLA15
- Session Info: So You Want to Work With(In) WordPress?!
- Recording: So You Want to Work With/In WordPress
- Blog Post: I’m Speaking at WordCamp LA
- Representing ServerPress & CodeBrain Media
> WordCamp San Francisco, 2014
- Event URL: WordCamp San Francisco, CA | October 2014
- Attendee Info: Sarah @ WCSF14
- Representing CodeBrain Media
> WordCamp Dallas/Ft Worth, 2014
- Event URL: WordCamp Dallas/Ft Worth, TX | October 2014
- Attendee Info: Sarah @ WCDFW14
- Representing CodeBrain Media
> WordCamp Milwaukee, 2014
- Event URL: WordCamp Milwaukee, WI | July 2014
- Attendee Info: Sarah @ WCMW14
- Representing: WebDevStudios
> WordCamp St. Louis, 2014
- Event URL: WordCamp St. Louis, MO | March 2014
- Volunteer Info: Sarah @ WCSTL14
- Representing: WebDevStudios
> WordCamp Phoenix, 2014
- Event URL: WordCamp Phoenix, AZ | January 2014
- Attendee Info: Sarah @ WCPHX14
- Representing BrainStormMedia and WebDevStudios
> WordCamp Denver, 2013
- Event URL: WordCamp Denver, CO | October 2013
- Speaker Bio: Sarah @ WCDenver
- Session Info: Grow Your Career with WordPress
- Slide Deck: Grow Your Career with WordPress (be careful of downloading from this site)
- Recording Not Available
- Representing BrainStorm Media
> WordCamp San Francisco, 2013
- Event URL: WordCamp San Francisco, CA | July 2013
- Attendee Info: Sarah @ WCSF13
- Representing BrainStorm Media
> WordCamp Austin, 2013
- Event URL: WordCamp Austin, TX. | May 2013
- Flikr Stream: Sarah @ WCATX13
PRESS
Media mentions about me on external sites, randomly organized.
- Sarah in Italy
- Meet Sarah Pressler—the nicest, most inspirational WordPress Community leader
- Taking Stock With WordPress Freelancer Sarah Pressler
- WDS Welcomes Sarah Pressler!
- WDS At WordCamp St. Louis 2014
- All plugins are (not) created equal
- Grow Your Career with WordPress
- WordCamp Denver 2013
- Weekly WordPress Roundup #3
- Inside The Workplaces Of 16 WordPress Community Mavens
- 100 WordPress Influencers to Follow in 2015
- How to close your WordPress project and finish strong
- Encouraging the participation of women in WordPress
- BIPI Origin Story Part
- The CopyFlight Story
- WordCamp Phoenix 2014 Recap
- Event Tweet examples: Live tweet your presentation this way
- Make money and have fun in open source
- You are awesome. Thanks.
- Cultivating a Culture of Respect in the WordPress Community
- The Hidden Savings Of a WordCamp Ticket
- Kim Parsell, Affectionately Known as #wpmom Passes Away
- eCity’s Going to WordCamp US 2015
- Notes from WordCamp US 2015
- Women in Open Source
- WordCamp Miami Speaker Data (2009-2018)
- Hacking Rather Than Waiting
- EDGEucation – Why The Edge Matters For eCommerce and Your Bottom Line
- Highlight on: Running a WordPress Business Sessions at WordCamp US
PODCASTS
I enjoy being a guest on podcasts—here are a few I’ve participated in.
- Agency Mavericks: WP Elevation WordPress Business Podcast – Episode #98 Sarah Pressler
- WP Watercooler: EP150 – Stretching Content Past WordPress – Aug 24 2015
- Gutenberg Times: Gutenberg Times Live Q & A: Professional Content Creation with WordPress Block Editor
- GutenbergTimes: Gutenberg Changelog #9 – Back from WordCamp US, Gutenberg Release 6.8 and Community Contributions
SOFTWARE EXPERIENCE AND USE
I quickly adapt to and master new software with ease.
- Project Management: ClickUp, Asana, Basecamp, Harvest, Trello, Jira
- Dev Centric: Beanstalk, GitHub
- CRM &/or Marketing: Brevo, MailChimp, MailerLite, Salesforce
- Google: Analytics, Search Console, Tag Manager, Lighthouse
- Google Workspace: Admin, Email, Docs, Sheets, Forms, Drive, etc.
- Communications: HipChat, Slack, Teams, Skype
- Other Tools: Zapier, Miro, DropBox, LastPass, DocuSign, Adobe
- AI: ChatGPT, Grammarly, SpeedWrite
- Microsoft Office: Outlook, Word, Excel, Planner, Teams, Sharepoint
- TimeTracking: Toggl, Harvest, Clockify, ClickUp
- CMS: WordPress, .NET, Squarespace
- Domain Name Services: Namecheap, GoDaddy, WildWildWest Domains
- Hosting Platforms: WP Engine, Rocket.net, GoDaddy, DreamHost, Bluehost, Siteground, etc.
- Video Conferencing: Zoom, Google Meet, GoToMeeting, Cisco Webex
- Financials: QuickBooks, Invoicely
NOTABLE CLIENT WORK
Some links may not accurately reflect the work, as websites frequently update their branding and content.
- FedEx
- Mozilla
- Woodruff-Sawyer & Co
- National Housing Institute Shelterforce
- Religion News Service
- Sea Turtle, Inc.
- Coastal Bend Regional Advisory Council
- Alchemist Media – The Art of SEO, TFO Rods
- Knowledge at Wharton
- Newark Public Schools
- National Parks Service
- Credly
- LearningTimes
- BadgeOS.com
- Meltwater
- Realtor.com
- The Wall Street Journal
- Vistage CEO
- SpawnDigital
- The Alaska Community Foundation