Seasoned professional with over twenty years experience spanning all elements of digital marketing including branding, design, development, content, advertising, website administration and project management. Experienced with agencies of all sizes including nonprofit organizations, governmental agencies, Fortune 500 companies, charities, and academic institutions.
February 2020 – Present
Leveraging the proficiencies gained over the last 20+ years of experience, I engage in selective, short-term, contracted positions to assist other business owners with a full scope of service offerings to help them develop a strong business presence on the web.
Co-Founder, Project and Account Manager
August 2014 – January 2020
Enterprise level clientele whose websites demanded accuracy, relevancy, and accessibility with a heavy focus on content architecture, brand identity, user experience, technical SEO, and site performance for end users, administrators, authors, editors, and stakeholders. Additionally, duties included all aspects of technical project management, collaboration and communication with subcontractors/clients/stakeholders, contract creation/negotiations, and full business operations administration and record keeping to include invoices, collections, and payroll. Over the lifespan of the agency we grew to $165,00/yr in recurring maintenance agreements and averaged $220,000/year in annual client contracts for product/website/software development.
Tools utilized: WordPress, Bitbucket, Basecamp, Trello, Asana, Slack, Skype, Harvest, Toggl, Google Apps for Business, Google Search Console, Google Tag Manager, Google Analytics.
January 2015 – February 2016
Company experienced ~150% increase in revenue during the time I was employed. Specific changes made: new website, new branding, new marketing, new community outreach, aggressive social media marketing using Twitter & Google analytics, A/B testing, email drip campaigns, among a host of other marketing initiatives to drive company growth while simultaneously managing internal product development, customer support, and team administrative duties.
Technical Project Manager
February 2014 – August 2014
Technical project management for enterprise level websites and web applications within a fully distributed WordPress development agency. Responsible for all internal and external communications related to all aspects of website and software design, development, testing, deployment, and long-term maintenance. Heavily focused work areas: site maps and user flows, site and content architecture, user experience, accessibility compliance, and pixel-perfect QA processes. Responsible for a team of 14 internal employees and 20 client accounts.
Tools used: Beanstalk, Basecamp, HipChat, Zoom Video, Harvest & Google Apps for Business.
Assistant Project Manager
June 2013 – January 2014
Assistant project manager in a fully distributed agency working on high-fidelity enterprise level websites, web applications, and specialized WordPress premium themes and plugins. Bridged communications between clients & developers to ensure client satisfaction & further company objectives. Worked directly with the Creative Director to assist in client brand development and the Technology Director to assist with site and product development. Responsible for all aspects of QA on all sites before and after launch. Worked to bring more awareness to the company through community engagement, structured content planning/management, social media wrangling, attending and speaking at WordCamps & guest blogging within the larger tech community. All sites and software were built using GIT branched development under a hybrid SCRUM approach, and underwent heavy Unit Testing and QA processes before, during, and after launch.
Tools used: Basecamp, HipChat, Harvest, GitHub, BitBucket, HelpScout & Google Apps for Business.
Freelance Digital Media & Marketing Manager
January 1999 – May 2013
Created and maintained websites, social media accounts, and content marketing plans for small business clientele working together one-to-one. I learned to design wireframes, develop site maps, and architect content in order to design, develop, and launch websites that met the needs and expectations of my clients and their users. utilizing the .NET Framework with Dreamweaver, Blogger.com, Google Sites, and eventually working only in the WordPress ecosystem. In the beginning I ran my own servers, built everything in static HTML pages and post templates, but eventually moved to utilizing WordPress themes and plugins to build more complex and user-friendly website systems. I also sold and managed domain names, and provided assistance setting up domain-based email systems for small businesses. Additionally, I assisted all clients with developing content marketing strategies and campaigns using website blogging, email newsletters, and eventually social media outreach.
Recorded Speaking Engagements
- WordCamp US 2015: Beyond Gantt Charts and Dependencies – The Emerging WordPress Project Manager
- WordCamp Portland 2015: Grow Your Career With WordPress
- WordCamp Los Angeles 2015: So You Want to Work With/In WordPress
- Cloudways.com: Meet Sarah Pressler—the nicest, most inspirational WordPress Community leader
- iThemes.com: Taking Stock With WordPress Freelancer Sarah Pressler
- WebDevStudios: WDS Welcomes Sarah Pressler!
- Post Status: All plugins are (not) created equal
- SlidePlayer: Grow Your Career with WordPress
- CrowdFavorite: WordCamp Denver 2013
- WP Daily Themes: Weekly WordPress Roundup #3
- Torque Magazine: Inside The Workplaces Of 16 WordPress Community Mavens
- MainWP: How to close your WordPress project and finish strong
- BournCreative: WordCamp Phoenix 2014 Recap
- Christoph Trappe: How To Live Tweet Your Presentation Or Speech
- OpenSource.com: Make money and have fun in open source
- Chris Lema: You are awesome. Thanks.
- Agency Mavericks: From Full-Time Mum to Successful Entrepreneur with Sarah Pressler
- Agency Mavericks: WP Elevation WordPress Business Podcast – Episode #98 Sarah Pressler
- WP Watercooler: EP150 – Stretching Content Past WordPress – Aug 24 2015