Sarah in a Nutshell I’m independent and self-motivated professional with more than fifteen years experience in managing digital media projects. My favorite open source software is WordPress, where I’m an active participant in the tech community, but I’m excited about the open source community at large and look forward to becoming more involved in other open source communities as well. I have had the privilege of working with the best of the best, in WordPress, and have been spoiled by their amazing talents. I expect the best from everyone I work with, and I give the best I have to give to my team.
I’m a confident communicator with excellent research and writing skills, a strong work ethic, and a solid reputation as a resourceful and detail oriented problem solver who works well in a distributed team. Fierce advocate for the end user, minimal but beautiful and functional design, and data-driven decision making. Expects excellence and has little tolerance for the mediocre. I am absolutely passionate about connecting people to their purpose, taking the complex and making it simple, and equipping others for success.
I know enough HTML & CSS to make me very dangerous, but I gave up code for babies and haven’t ever looked back. I love to help digital projects become the best versions possible, and can take the really complex and make it simple. I’m pretty cheerful in the mornings, and I get better after a cup or two of coffee. I bring ideas to the table, a “we’ll work it out” attitude, and a healthy dose of common sense to every project.
I’m open to a wide range of work responsibilities – anything from QA Analyst (my favorite part of a project is QA!), client advocate, internal communications, HR assistant, Project Manager, Community Manager, to writing newsletters, blog posts, and driving Twitter Chats.
Digital Account Manager: CodeBrainMedia
January 2015 – Present
Management of enterprise level WordPress projects to ensure accuracy, relevance, and applicability of client sites. Develop and manage digital content calendars, communicate with internal stakeholders to ensure website and content consistent with client objectives through marketing initiatives and community outreach. Provide support for technical aspects related to the publication of digital content and media. Assist clients with analysis of website traffic and matters related to SEO Best Practices. Work across a wide range of professional design, development, and management teams to help clients successfully reach their goals.
Tools utilized: WordPress, Bitbucket, Basecamp, Trello, Asana, Slack, Skype, Harvest, Toggl, Google Apps for Business, Google Search Console, Google Tag Manager, Google Analytics.
Notable Clientele: FedEx, Mozilla, Woodruff-Sawyer & Co, National Housing Institute, Religion News Service.
Digital Account Manager: PlainMade.com
June 2015 – May 2016
Temporary contract position to help a small team of developers implement project management and workflow best practices to build sustainability within their company. Additionally, I provided all project management needs for their enterprise level clientele from start to finish. This position included specific goals and objectives, and a clear timeline for my start and finish dates. This was one of the most satisfying teams to work with; I enjoyed helping the Plain company get their SOPs hammered out, workflow streamlined, and QA processes in place for the successful management of all projects going forward. By the end of my time with the team, we successfully gave their “go with the flow” company proper structure, processes, and outcomes.
Tools used: WordPress, Bitbucket, Basecamp, Trello, Asana, Slack, Skype, Harvest, Toggl, Google Apps for Business, Google Search Console, Google Tag Manager, Google Analytics.
Notable Clientele: Metro.com, Benco, Citywide Elevator Company, etc – enterprise class web design and development contracts.
Full Stack Digital Marketing Manager: ServerPress
January 2015 – February 2016
Temporary contracted position, primarily responsible for community and marketing management working with a very small team of entrepreneurs to bring attention to their product and drive company growth. This included maintaining cohesion with our marketing outreach efforts through content, community, and event management.
Responsible for all aspects of social media engagement and marketing, content production and management, content strategy, sourcing guest authors for the blog, all newsletter content, html styling and execution of, collaborating with colleagues.
Company experienced ~150% increase in revenue during the time I was employed. (A little over $100k/yr in 2014 to over $280k/revenue in 2015). Specific changes made: new website, new branding, new marketing, new community outreach, aggressive social media marketing using Twitter & Google analytics, A/B testing, email drip campaigns, among a host of other marketing initiatives to drive company growth while simultaneously managing internal product development, customer support, and team administrative duties.
Tools used: WordPress, GetDrip Email, MailChimp, Canva, Harvest, Basecamp, Slack, and Google Apps.
Technical Project Manager: WebDevStudios
February 2014 – August 2014 (7 months)
Dedicated project management within a fully distributed agency with a team of high-end WordPress developers building technically demanding enterprise level websites and web applications via WordPress.
Tools used: Beanstalk, Basecamp, HipChat, Zoom Video, Harvest & Google Apps for Business. Clientele: Microsoft, National Parks Service, Credly/LearningTimes, Meltwater, Realtor.com, BadgeOS.com, American Association of Cancer Research & other large-scale corporate enterprise accounts.
Clientele: National Parks Service, Credly/LearningTimes, Meltwater, Realtor.com, BadgeOS.com, American Association of Cancer Research & other large-scale corporate enterprise accounts.
Project & Community Manager: Brainstorm Media
June 2013 – January 2014 (8 months)
Assistant project manager in a fully distributed agency with a highly specialized team of WordPress developers working on high-fidelity enterprise level web applications. Bridged communications between clients & developers to ensure client satisfaction & further company objectives. Responsible for all aspects of QA on all sites before and after launch. I also helped drive the company’s community engagement through structured content planning/management, social media wrangling, attending and speaking at WordCamps & guest blogging within the community to build brand recognition.
Tools used: Basecamp, HipChat, Harvest, GitHub, BitBucket, HelpScout & Google Apps for Business.
Clientele: The Wall Street Journal, Vistage International, SpawnDigital.
BrainstormMedia.com was acquired by a competitor agency in January 2014.
Marketing Director at JillsJobs.com
November 2012 – June 2013 (8 months)
Bootstrapped startup (now defunct) taken from napkin inception to full implementation. Part of a small remote team who built a web application that helped work-at-home job seekers create robust online portfolios including a voice audition, personality profile, and other metrics to give virtual employers a chance to pre-screen applicants. Additionally, we pre-screened every job listing to weed out the scam/spam and provide only legitimate work at home opportunities to our job seekers (paying members.)
Some of my duties included: UI/UX review, extensive research, maintained client / contact records for inbound and outbound lead generation, client acquisition, customer care, all around project management, and extensive marketing responsibilities.
Curator of Happiness: Berry-Interesting
August 2010 – 2013 (3 years)
As a small WordPress development firm, I worked directly with the owner to support client acquisition (both inbound and outbound lead generation) and retention through: project management, content creation, brand development and social media management for niche trades, basically all around customer service and support. Creator of the BIPi DiVA program: online Digital Virtual Assistant program to handle client’s online support services (blogging, social media, etc.) While under my direction, we grew the BIPi DiVA program from napkin inception to a fully operational endeavor with 3 contracted virtual assistants and 6 clients paying for retainer services.
Web Content Manager: Self-Employed
January 1996 – 2013 (17 years)
As a freelance content specialist I performed a wide range of content creation and support duties working specifically within the WordPress content management system from simple content creation for blog pages to fully architected newsletter campaigns including distribution of materials across many different social media platforms. I worked primarily with small business clientele such as: John Navin & Associates, StoneOak Orthodontics, Whitetale Book Store, Two Star Designs, CDP Enterprises, BlueStar Fire, WalstonPhoto, The Cecchetti Council of America, and other non-profits.
Texas State University-San Marcos
Bachelor Public Administration, May 2017
This list includes actual website/product/project design, development, migrations, deploys, and monthly retainers that I have managed and/or written content for. In no particular order. Please note that the projects have most likely changed since I last worked on them:
WordPress Projects / Products Client List